Case Study - Onbiome

SEO Case Study for: Social Brew Cafe

Project Type: Organic SEO Growth

Industry: Food & Beverage / Cafe

Duration Covered: 3 to 12 Months

SEO Lead: Shawon Kumar Diptao

Project Challenge

The website faced low organic visibility, minimal keyword traction, and inconsistent search impressions. Most keywords were ranking beyond page two, resulting in weak CTR and limited organic clicks. Despite having a solid brand presence, the site struggled to convert impressions into meaningful search traffic due to average positioning and under-optimized SERP structure.

Project Overview

The objective for socialbrewcafe.com was to establish consistent organic visibility, improve keyword rankings, and gradually increase qualified search traffic. The focus was on building a sustainable SEO foundation through technical optimization, intent-driven on-page SEO, and continuous refinement using Google Search Console insights—without relying on paid traffic.

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Key Performance Results
(Google Search Console)

3-Month Performance

Clicks: 161 (previously 99)

Impressions: 9.11K

CTR: 1.8% (up from 1.1%)

Average Position: 22.1 (improved from 30.8)

Insight: Noticeable improvement in keyword relevance and SERP engagement. Ranking movement toward page two led to better CTR and steady click growth.

6-Month Performance

Clicks: 260 (previously 46)

Impressions: 18.3K (previously 5.35K)

CTR: 1.4% (up from 0.9%)

Average Position: 26.5 (improved from 28.3)

Growth Impact:

Clicks: +465%

Impressions: +242%

This phase confirms strong expansion in keyword coverage and improved crawl and indexing efficiency.

Last 6-Month Performance

Clicks: 260

Impressions: 18.3K

CTR: 1.4%

Average Position: 26.5

Insight: Consistent long-term performance with stable rankings across competitive keywords. Traffic quality remained strong despite increased SERP competition.

Last 12-Month Performance

Clicks: 306

Impressions: 23.6K

CTR: 1.3%

Average Position: 26.9

Observation: Sustained organic growth with continued impression gains and stable rankings. The site maintained visibility in a competitive local food niche, demonstrating long-term SEO reliability.

SEO Strategy Executed

  • Technical SEO cleanup and crawl optimization

  • Search intent–focused keyword targeting

  • On-page SEO improvements for core pages

  • Internal linking and content structure refinement

  • Continuous performance analysis via Google Search Console

No risky tactics. No artificial traffic. Only sustainable SEO growth.

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