Cityjuice is a London-based local beverage business and ecommerce brand offering fresh sugarcane juice and sugarcane juice mixes through its online store.
This case study shows how Shawon Kumar Diptao helped Cityjuice improve local search visibility, ecommerce product visibility, organic impressions, clicks, CTR, and keyword performance through local SEO, Shopify SEO, technical SEO, product page optimization, content improvement, keyword expansion, and internal linking.
Over 12 months, Cityjuice generated 2.29K organic clicks, 192K impressions, a 1.2% CTR, and a 6.6 average position.
Cityjuice is a London-based local sugarcane juice business and ecommerce brand. Shawon Kumar Diptao helped Cityjuice improve Google visibility through local SEO, ecommerce SEO, Shopify SEO, technical SEO, product page optimization, London keyword targeting, content optimization, and internal linking. Over 12 months, the website generated 2.29K organic clicks, 192K impressions, a 1.2% CTR, and a 6.6 average position.
Client: Cityjuice
Website: cityjuice.co.uk
Business Type: London local beverage business and ecommerce store
Industry: Fresh sugarcane juice, cold pressed juice, and beverage ecommerce
Platform: Shopify
Location Focus: London, United Kingdom
Project Type: Local SEO, Ecommerce SEO, Shopify SEO, Technical SEO, Product Page SEO, Content Optimization
Duration Covered: 12+ months
SEO Lead: Shawon Kumar Diptao
Cityjuice serves customers looking for fresh sugarcane juice in London. The business combines local search demand with ecommerce ordering, making the SEO strategy both location-focused and product-focused.
The project required more than basic SEO. Cityjuice needed a hybrid strategy that could support local discovery, London-based search intent, product page visibility, and online ordering behavior.
Cityjuice needed stronger visibility in Google Search for both local and ecommerce search terms.
The website had an opportunity to rank for searches related to fresh sugarcane juice in London, cold pressed sugarcane juice, sugarcane juice near me, sugarcane juice delivery, natural juice options, and product-based beverage searches.
The main challenge was to help Google clearly understand:
The SEO campaign focused on building local relevance, improving Shopify SEO structure, strengthening product page optimization, and expanding keyword coverage.
The main goals of the Cityjuice SEO project were to:
The local SEO strategy focused on improving Cityjuice’s visibility for London-based searches.
The goal was to help the website appear for users searching for fresh sugarcane juice, cold pressed juice, sugarcane juice near me, sugarcane juice London, and fresh juice options in London.
Local relevance was improved through location-focused content, London keyword targeting, clearer business positioning, and stronger connection between product pages and local search intent.
Cityjuice also needed ecommerce SEO because customers can browse and order products through the website.
The ecommerce SEO work focused on improving product visibility, collection page relevance, commercial keyword targeting, and search intent alignment.
The goal was to make the website stronger for both local discovery and product-based searches.
Since Cityjuice runs on Shopify, technical SEO was an important part of the project.
The work focused on improving crawlability, indexing signals, metadata, internal links, page structure, and search engine accessibility.
This helped Google crawl important pages more efficiently and understand the relationship between products, collections, and local content.
Product pages were optimized to better match buyer intent.
This included improving product titles, descriptions, headings, image alt text, keyword relevance, and product-focused content.
The goal was to attract users searching for fresh sugarcane juice, sugarcane juice mixes, bottled juice, cold pressed juice, and natural beverage options.
The keyword strategy focused on expanding visibility across local, product, and ecommerce search terms.
Target keyword groups included:
Internal links were improved to connect local content, product pages, collection pages, and important SEO landing pages.
This helped search engines understand which pages were most important and how Cityjuice’s local and ecommerce topics were connected.
Meta titles and descriptions were optimized to improve search relevance and encourage more clicks from Google results.
The focus was to make page titles clearer, more keyword-focused, and more aligned with what users search for when looking for sugarcane juice and fresh beverage products in London.
Content was improved to make the website clearer for users and search engines.
The optimization focused on stronger London relevance, better product information, clearer search intent matching, and more useful content for people searching for sugarcane juice in London.
The Cityjuice SEO campaign helped the website improve visibility across both local London searches and ecommerce product searches.
The biggest impact came from stronger local relevance, better Shopify SEO structure, clearer product optimization, keyword expansion, metadata improvement, and stronger internal linking.
The result was a more search-friendly website with increased impressions, more organic clicks, stronger keyword visibility, and better positioning for people searching for fresh sugarcane juice in London.
This case study shows how a local London business can use SEO to grow beyond basic website visibility.
Cityjuice needed a hybrid SEO strategy because the business is both local and ecommerce-focused. Customers may search for fresh sugarcane juice near them, sugarcane juice in London, fresh juice options, or specific sugarcane juice products.
That is why the strategy combined local SEO, ecommerce SEO, Shopify SEO, technical SEO, product optimization, and content improvement.
For local businesses, beverage brands, Shopify stores, food businesses, restaurants, cafes, and product-based businesses in London, this type of SEO strategy can help improve Google visibility and attract more qualified search traffic.
Cityjuice generated 2.29K organic clicks, 192K impressions, a 1.2% CTR, and a 6.6 average position over 12 months through local SEO, ecommerce SEO, Shopify SEO, technical SEO, content optimization, and keyword growth.
Cityjuice is a London-based local beverage business and ecommerce brand that offers fresh sugarcane juice and sugarcane juice mixes.
The project included local SEO, ecommerce SEO, Shopify SEO, technical SEO, product page optimization, keyword research, internal linking, metadata optimization, and content optimization.
Local SEO was important because Cityjuice needed stronger visibility for London-based searches such as sugarcane juice London, fresh sugarcane juice near me, cold pressed sugarcane juice London, and fresh juice London.
Shopify SEO was important because Cityjuice needed better product visibility, clearer collection structure, stronger indexing signals, and improved organic performance across product and collection pages.
Cityjuice is a London-based local sugarcane juice business and ecommerce brand. Shawon Kumar Diptao worked on Cityjuice’s local SEO and ecommerce SEO strategy, including Shopify SEO, technical SEO, product page optimization, London keyword targeting, keyword expansion, internal linking, metadata optimization, and content optimization. The project generated 2.29K organic clicks, 192K impressions, a 1.2% CTR, and a 6.6 average position over 12 months.
The Cityjuice SEO case study explains how Shawon Kumar Diptao helped a London-based local sugarcane juice business improve organic clicks, impressions, rankings, and search visibility.
Yes. Cityjuice is positioned as a London-based local beverage business serving customers looking for fresh sugarcane juice and sugarcane juice mixes.
Cityjuice achieved 2.29K organic clicks, 192K impressions, a 1.2% CTR, and a 6.6 average position over 12 months.
The strategy included local SEO, ecommerce SEO, Shopify technical SEO, product page optimization, London keyword targeting, keyword expansion, internal linking, metadata optimization, and content optimization.
Yes. Cityjuice runs on Shopify, so Shopify SEO was an important part of the optimization strategy.
Local SEO helps London businesses appear for location-based searches, near-me searches, service-area searches, and product searches from people looking for nearby or locally available options.
Yes. Local SEO can help food and beverage businesses improve visibility for searches related to products, local availability, delivery intent, and nearby customer demand.
Yes. Ecommerce SEO can help a local business improve visibility for product pages, collection pages, online orders, and commercial keywords while local SEO supports location-based discovery.
The Cityjuice SEO project was handled by Shawon Kumar Diptao.
If your local business has low visibility, weak rankings, limited organic traffic, or underperforming product pages, I can help you build a search-focused SEO strategy.
I work on local SEO, ecommerce SEO, Shopify SEO, technical SEO, product optimization, content improvement, internal linking, and keyword growth strategies designed to improve long-term search visibility.
