Case Study - Onbiome

SEO Case Study for: Cityjuice

Project Type: Local SEO + Technical SEO + Content Optimization

Industry: Vape / E-liquid (UK Market)

Duration Covered: 12+ Months

SEO Lead: Shawon Kumar Diptao

Project Challenge

The website had limited organic visibility, low keyword reach, and weak page-one presence in a competitive vape market. Despite having product pages live, rankings were mostly outside top positions, and impressions were underperforming.

Project Overview

The goal for cityjuice.co.uk was to build long-term organic visibility, increase search impressions, and move high-intent commercial keywords into page-one positions.

The strategy focused on technical SEO improvements, on-page optimization, keyword expansion, and structured internal linking to strengthen topical authority.

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Key Performance Results
(Google Search Console)

30 days Performance

Clicks: 149

Impressions: 13K

CTR: 1.1%

Average Position: 6.1

Insight: Strong page-one stability achieved. Keywords consistently ranking in top 5–7 positions, indicating improved search visibility.

3-Month Performance

Clicks: 402

Impressions: 31.1K

CTR: 1.3%

Average Position: 6.2

Insight: Major ranking breakthrough. Keywords moved from page two to strong page-one placements, resulting in rapid impression growth.

Last 6-Month Performance

Clicks: 717

Impressions: 47.7K

CTR: 1.5%

Average Position: 8.2

***This phase confirms successful keyword expansion and improved domain authority.

Last 12-Month Performance

Clicks: 1.26K

Impressions: 68.3K

CTR: 1.9%

Average Position: 9.5

Observation: Sustained organic growth with consistent ranking improvements. No volatility or traffic drops — demonstrating a stable, white-hat SEO foundation.

SEO Strategy Executed

  • In-depth commercial keyword mapping

  • Technical SEO audit & crawl optimization

  • On-page product and category optimization

  • Strategic internal linking implementation

  • Long-tail keyword expansion

  • Ongoing performance tracking & refinement

No shortcuts. No risky backlinks. Sustainable organic growth.

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