The website had limited organic visibility, low keyword reach, and weak page-one presence in a competitive vape market. Despite having product pages live, rankings were mostly outside top positions, and impressions were underperforming.
Project Type: Local SEO + Technical SEO + Content Optimization
Industry: Vape / E-liquid (UK Market)
Duration Covered: 12+ Months
SEO Lead: Shawon Kumar Diptao
The website had limited organic visibility, low keyword reach, and weak page-one presence in a competitive vape market. Despite having product pages live, rankings were mostly outside top positions, and impressions were underperforming.
The goal for cityjuice.co.uk was to build long-term organic visibility, increase search impressions, and move high-intent commercial keywords into page-one positions.
The strategy focused on technical SEO improvements, on-page optimization, keyword expansion, and structured internal linking to strengthen topical authority.
Clicks: 149
Impressions: 13K
CTR: 1.1%
Average Position: 6.1
Insight: Strong page-one stability achieved. Keywords consistently ranking in top 5–7 positions, indicating improved search visibility.
Clicks: 402
Impressions: 31.1K
CTR: 1.3%
Average Position: 6.2
Insight: Major ranking breakthrough. Keywords moved from page two to strong page-one placements, resulting in rapid impression growth.
Clicks: 717
Impressions: 47.7K
CTR: 1.5%
Average Position: 8.2
***This phase confirms successful keyword expansion and improved domain authority.
Clicks: 1.26K
Impressions: 68.3K
CTR: 1.9%
Average Position: 9.5
Observation: Sustained organic growth with consistent ranking improvements. No volatility or traffic drops — demonstrating a stable, white-hat SEO foundation.
In-depth commercial keyword mapping
Technical SEO audit & crawl optimization
On-page product and category optimization
Strategic internal linking implementation
Long-tail keyword expansion
No shortcuts. No risky backlinks. Sustainable organic growth.