Case Study - Onbiome

SEO Case Study for: onbiome

Project Type: Organic SEO Growth

Industry: Health / Wellness

Duration Covered: 3 to 16 Months

SEO Lead: Shawon Kumar Diptao

Project Challenge

The website struggled with low organic visibility, limited keyword reach, and inconsistent search traffic. Despite quality content, pages weren’t ranking for high-intent keywords, and CTR remained underutilized due to weak SERP positioning and structure.

Project Overview

The goal for onbiome.com was to build sustainable organic visibility, increase qualified search traffic, and improve long-term keyword performance without relying on paid acquisition. The strategy focused on technical SEO, content optimization, and intent-based keyword targeting.

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Key Performance Results
(Google Search Console)

3-Month Performance

Clicks: 10.7K

Impressions: 254K

CTR: 4.2%

Average Position: 19.1

Insight: Early traction achieved with strong indexing improvements and keyword expansion. Stable CTR indicated relevance alignment with search intent.

6-Month Performance

Clicks: 21.7K

Impressions: 542K

CTR: 4.0%

Average Position: 19.6

Growth Impact:

Clicks: doubled (+102%)

Impressions: increased significantly (+113%)

This phase confirms successful scaling of content visibility and keyword coverage.

12-Month Performance

Clicks: 22.7K

Impressions: 577K

CTR: 3.9%

Average Position: 19.8

Insight: Consistent long-term performance with stable rankings across competitive keywords. Traffic quality remained strong despite increased SERP competition.

16-Month Performance

Clicks: 22.7K

Impressions: 577K

CTR: 3.9%

Average Position: 19.8

Observation: Sustained organic visibility with no ranking volatility—demonstrating SEO foundation strength rather than short-term spikes.

SEO Strategy Executed

  • In-depth keyword intent mapping

  • Technical SEO cleanup & crawl optimization

  • Content structure and internal linking improvements

  • Search intent–driven content optimization

  • Ongoing performance monitoring and refinement

No risky tactics. No traffic manipulation. Pure sustainable SEO.

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